What happens when you own an evening dress company and the pandemic hits?
You change gears…..quickly.
Luckily, we live in one of the biggest fashion hubs in the country so one day we donned our masks and started driving. Half of downtown L.A. was closed, but we visited anyone and everyone who sold or manufactured cotton fabric. Miraculously we stumbled upon a local supplier of organic cottons milled in the USA...perfect! From there we found a wonderful family-owned dye house and developed the first sunwashed colors…..rosewater pink, sail blue, and seagrass green.
After a lot of trial and error, we developed the pattern for our first piece - classic sweatpants in organic french terry and thermal waffle. We added the signature J.Marin logo and voila....we were in business!
Our team celebrated in typical California fashion; by going to Malibu and having a photoshoot! After such a difficult year, I wanted to do something that would make people happy and remind everyone of the simple things in life. I had a vision of sun-washed colors and vintage details, reminders of the beach and the sun and the good old days…
I’m happy to say, that day on the beach accomplished just that. The team brainstormed our future endeavors, reflected upon all we had done so far, and had a picnic while we were at it!
In the end, our goal was for every customer to rest assured knowing that they’re purchasing ethically made products when they buy from us. From organic fabrics, to partnering with minority-owned family businesses, we wanted to make it a priority to invest in our community. As the owner, I wouldn’t have it any other way.
Welcome to our journey :)